Summary
Atlanta CEO High Tech Council facilitates professional networking, promotes entrepreneurship and encourages community activism in addition to developing valuable partnerships, joint ventures and relationships necessary for business. The Atlanta CEO High Tech Council boasts a membership of over 500 CEOs, 350 CIOs, 375 CFOs, 350 COOs, and 220 Investors.
Challenges
- The current website was outdated and didn't reflect the new branding and direction of the council to attract new executives
- The current website was difficult to administrate and maintain
- The current website needed more visibility for council sponsors
- Content management and site administration would be utilized by multiple users within the council
- A wide-assortment of web user's audiences with various browsers and connection speeds would be visiting the site
- Atlanta CEO High Tech Council has a unique service offering whose story needed to be told in great detail and reinforced consistently
Solution
- Glick underwent multiple, in-depth planning sessions with Atlanta CEO High Tech Council to fully understand the Atlanta CEO High Tech Council brand and members, brainstorm strategies and create the measurable objectives of the project
- Glick empowered Atlanta CEO High Tech Council to deliver fresh, locality-specific content quickly and easily
- Glick empowered Atlanta CEO High Tech Council to post surveys to get feedback and engage members
- Glick worked closely with Atlanta CEO High Tech Council to deploy a content management solution that improves the consistency of the site look and feel and make content additions simple and painless
- Glick reduced the client's recurring technology overhead by deploying a solution that responded to the gradual increase in site traffic, user demands, and content delivery needs
Results
"We chose Glick over other vendors because we were familiar with Glick's work and previous successes and they exceeded our expectations " stated Ashish Mistry, President for Atlanta CEO High Tech Council. We need to run our business and we don't have time to become experts in all phases of Web design, architecture, evolution and implementation. We look to Glick to be that partner."